Category: instagram

GUIDE TO IGTV: EVERYTHING YOU NEED TO KNOW ABOUT THE LATEST FEATURE OF INSTAGRAM

IGTV was launched on June 20, 2018. IGTV provides the latest way to view and interact with the long video content in a vertical format that was combined with IG Stories. IGTV is a brand new opportunity for brands and businesses. IGTV is the shorter name of Instagram TV, and it is a modern way to watch the channels on mobile, on vertically full screen. IGTV is nothing like traditional Television; IGTV is more like a rival to YouTube. On the top of the right side, IGTV appears inside IG(Instagram).

Instagram made IGTV pass the real sensation of TV with this video resource. When you get on the resources, IGTV will show up the videos automatically, just like a common Television. Normal users can post a video for up to ten minutes on IGTV, and users with the biggest account can post a video for up to an hour. And it is possible only to upload the videos that are on your mobile gallery.IG shows you three different categories inside the platform, they are:

  • For your
  • Following
  • Popular

And also, there is a tab name “continue watching” that will show the video contents that you did not complete watching. It is also attainable to comment or like while you watch the video, just like on the Live on Instagram.

The focus on IGTV here are famous people who made names on the internet, web celebrities, and digital influencers. To become famous among them, buy Instagram TV views for your videos.. Above all, IG is one of the biggest social media platforms that are in charge of the visibility of those people. 

The plan is to make this public, which makes success stories drift to this exclusive feature that lets longer-form videos. Incredibly this can be good for businesses, companies, and brands as well because they do not need to invest much more money to create content on this platform. Dynamic content is the best option to take some supremacy, and it must be useful and practical. To take some advantage, receive IGTV comments to gain more engagement.

The videos you upload on IGTV must have at least fifteen seconds, but they can only last up to 1 hour. Only bigger accounts can upload one-hour videos. And the normal users are allowed to upload for ten minutes. The size of the screen is the same as the size of the stories – 9:16.

Any users on Instagram can access the content on IGTV. Like YouTube, you can watch the video posted there or select your own channel. Each account on IG can only have 1 IGTV channel. IG explains that creators are the channel. IG announced that users could not post hated or discrimination and violent content just like your native application. You have to create your own channel on the platform to start posting the videos and create your own content. To create an IGTV channel, click on the symbol “gear” and then select the option “create your channel” and then select “advance,” and now your channel will be ready for you.

INSTAGRAM STORIES: THE BEST MARKETING GUIDE

INSTAGRAM STORIES MEETING GUIDE TO MARKETERS AND AID BRANDS FOR CREATING INTERACTIVE AND ENGAGING CAMPAIGNS

Instagram stories have become more than a “sharing moments of your day” format; brands and businesses using the stories feature to improve themselves with interactive promotions. This guide of Instagram stories marketing is planned for agencies and social media marketers to tap this format.

  • Every day 500M people use Instagram stories.
  • Nearly 1.7B accounts use the Instagram stories format.
  • The gender mix on Instagram is 48% male and 52% female.
  • 200m Instagram users Visit at least one Instagram business profile daily.
  • One from third of the most viewed Instagram stories is from Businesses.
  • Sixty-two percent of the people say that they have become more interested in a product or brand after seeing it in a story.
  • 1 in 4 Gen Zers and Millennials look for stories of the services and products they want to buy.
  • Fifteen to twenty-five percent of the people swipe up on a link in branded Instagram stories. 

WHAT CONTENT TYPE THAT CAN YOU SHOW WITH INSTAGRAM STORIES?

Unfiltered moments:  occasions such as BTS (behind the scenes) of a piece of video or a campaign content fuse well with Stories as this format is more natural and relaxed in nature. Most businesses try to buy Instagram story views to gain more views. And also, viewers expect real-time and unpretentious content here. 

Zomata India: unfiltered moments could also mean providing a glance at how your products are made. Showing off the unfiltered moments for business is the same as a restaurant showing the audiences their kitchen.  Customers faith their brand more when they see what is behind the brand. 

Customer testimonials: users care to share their experience with a product or brand on social media. You can post your experience on stories as consumer testimonials when you come across posts where customers are sharing good experiences. 

Nykaa beauty: as customers tend to base purchasing decisions on experiences and reviews of preceding customers, customers’ testimonials can attract buyers through what is known traditionally as “word of mouth.” 

THE VISUALS OF INSTAGRAM STORIES:

TEXT:

The text that you add to your Instagram stories ads on its appealing visual. Therefore it is essential to pay attention to the overall presentation and details. By tapping and holding on to a color, you get more color variations, and you can mix the colors of your text. This option will let you traverse between darker shades and lighter shades of a color.  You can track your text if you want your text to stand out more. Type out the word and then again type out the same word with the different colors to stack your text.  When you want to make a story based on text and not a video or photo-based one, you can choose a colorful gradient background for your story’s text with create, and the create option is located at the foot of the screen.

STICKERS:

Selfie stickers can be used to include real-time feelings, and the Emoji or mood sticker can be used to convey how you are feeling. 

How To Leverage Instagram Reels For Brand Promotion

Instagram recently introduced the latest feature – Reels, which is currently available among 50 countries. It is just fifteen seconds of video content along with music and effects. After its launch only a few months, Reels gained popularity among influencers, famous brands, business people, and creators. Reels are an inevitable marketing weapon for business. 

How To Create Content On Instagram Reels?

Creating a Reels video is very easy while you’re familiar with Instagram. Creating a Reels video is not as hard as you think, which is still simple for the uninitiated.

Get started to choose the Reels option at the bottom of the camera. You’ll notice the editing features menu on the left side of the screen. Using these to edit your content however you wish with available options.

  • Music: Select the music from your Instagram’s music library or use your own audio record.  
  • AR Filters: Instagram provides more than a thousand effects in its library. Try it each and choose the best for your niche work.
  • Align: Using aligns option to every clip, align with the perfect transition.
  • Timer: Select the video length, countdown length for recording your video. The timer option is a hands-free option to record video.
  • Speed: Choose the video’s speed according to your preference, like speed up or slow down.

Consider using the editing feature to make your video more attractive. Whether to record your video or choose the video already recorded from your phone’s gallery. Before sharing your video, preview it to make sure that everything is perfect. There are many options to share your Reels content like your profile’s feed, stories, Reels section, and the most dedicated place on the explore page.

Reels are now displayed at the top of the place on the explore page. You know that most people choose the video to watch from the explore page, which is an excellent opportunity to grab a massive audience. 

Popular Brands On Instagram Reels

Plenty of famous brands are advertising their products on Instagram Reels in a completely unique way. And most brands that included reels as a part of their marketing strategy got excellent results out of it. More brands get the reward of using Instagram Reels. The most important thing is that the brand becomes famous when your Reels content gains more traffic and viral on Instagram. If you have a new business account on Instagram, just don’t worry. All you need to do is create and upload new content to reels, and go ahead with purchasing Planyourgram Instagram Reels views to gain content visibility and audience’s trust.

 Here are some example of popular brand statistics:

  • Elf cosmetics brand’s first Reel has over one million views.
  • Online boutique brand Balmain’ each Reel gets more than 1.2 M views.

The Takeaway

Through this article, you understand that Instagram Reels is a perfect place to market your product. Grabbing the audience is very easy if you share your content depending on the audience’s interest, love, and post your content at the right time. Furthermore, Making your content a unique way to stand out Reels as well as your business. 

How To Improve Your Business On IGTV:6 Breathtaking Videos Ideas

Instagram has rolled a new addition called Instagram TV, which is popularly known as IGTV. It focuses on longer-form video content, maximum of up to 60 minutes. It is a game-changer app for content creators, who are experts in creating lengthy videos. It was launched in early 2018; in the beginning, marketers find difficulties to gain traction. But after so many modifications, it has become one of the effective tools for marketers to grow their business. Moreover, using IGTV, you can enjoy lots of benefits. It’s effortless to connect with your existing audience and can reach lots of new audiences. It’s the right choice for marketers to step into the IGTV channel.

In this article, let’s see a few content ideas that help grow your business on IGTV. 

Welcoming / Intro videos 

Creating intro videos about your channel is the perfect way to invite your audience to your channel. In that video, tell who you are, what’s your business, let your audience know about yourself, your way of style, charisma, and more. If any new visitors enter your channel, it’s easy for them to know your channel. It is great content to start your IGTV channel. 

Host Interviews Or Q&A Session 

Conduct an interview or discuss your business with your industry experts, influencer, or within your organization; it helps to provide more value to your audience. This is one of the easy ways to begin with your IGTV. On the other hand, invite a popular influencer in your niche, host funny interviews, and ask rapid-fire questions with them. It will help gain more exposure to your channel; you can also bring more new audiences. 

Post Frequently  

Consistency is essential to maintain a maximum online presence. Will you share any tips or create content for you regularly? Well, you can construct a video version of your recurring efforts. If you aim to provide consistent videos, then your video must offer something to look forward to for your audience. This way, you boost your engagement rate. If your objective is to gain an engagement rate, then have a check out https://www.snaphappen.com/ to maximize your audience’s attention. 

Posting at the right time is essential to gain maximum reach and exposure. Once you know when to post, schedule all your content. 

How-To Videos 

Trust me, educating your audience about your product or services is an effective type of content to promote your brand. You can create plenty of content like product demos, tutorials, how-to videos. Even if you can create a series of useful, instructive information, it will benefit from creating trust and authority on specific topics. It helps to promote your business in a different perception. 

For instance, if you are a fashion blogger, you can create content by pairing the different outfits. If you are a cooking chef, you can teach your audience to cook with easy steps. 

Share Exclusive Content 

Create content that must be exclusively shared on the IGTV platform. It offers an extra reason for your followers to follow your channel. You can come with any ideas for your exclusive content.

Reuse Your Old Content

If you have already created any videos for your brand or company, you can reuse them on IGTV, even if it can be YouTube, Facebook content. Or, else, you can repost your recorded live videos. Of course, before posting, it must do some editing according to the IGTV channel. 

Conclusion 

I think lots of new ideas start swirling in your head now. I believe, after reading this, you will be able to create great content for your audience. Sure, they will turn your potential customers. Then why are you waiting, let’s dive into IGTV and start posting videos?

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

Best Tips: Methods To Promote Your Instagram Business Profile

Today, the algorithm modifies Facebook and Instagram. It is working hard to get more organic reach. That is why several businesses have lost several tons of engagement rates. As a result, they can’t earn much more money from social media organically. 

Why Do You Need To Promote Instagram Posts?

Instagram’s developing phase of popularity for its younger audiences and more socially-involved followers. It turned into a robust Instagram marketing platform for businesses to reach customers. In 2018 Instagram ad spent rate grew approximately 170% comparatively from 2017. 

Despite the unfavorable Instagram algorithm changes, that’s where Instagram had an organic post to perform well. It means that your followers and also capable audiences probably like the content of the post. As a result, it makes sense to enhance by receiving likes, fans, and brand awareness.

Magic of Auto Boosting On Instagram:

Here, if you started to make a boosting process on Instagram posts, then it is magic:

  1. Comments, likes, and followers.
  2. Engagement from the pre-existing fans who need not always check every post. 
  3. Traffic rate.
  4. Customers, Leads, or Installing the applications.
  5. People could retarget with the sponsored ads for a least-cost rate.
  6. Believe from a fresh set of people checking a highly active and popular Instagram profile.

By establishing auto boosting, you can get effective Instagram story views for the content, which is automatically promoted. You need to develop the conditions and ad campaigns set up one time. And then you need not have to think about saving your time and money value from making a lousy content’s promotions.

Some of the steps to work on the Instagram auto boost process:

  1. Merge your Instagram profile.
  2. Establish your Instagram’s Auto-boosting conditions.
  3. Make Ad campaigns details
  4. Configuration of Ad Settings on Instagram 
  5. Set up Tracking Adjustment 
  6. Setup the Rules for Ads

Three Outstanding Auto Boost Methods For Instagram Posts:

1. Target To Gain More Likes:

It is the most famous scenario, as Instagram marketers are connected to spend on content that proves to be perfect for improving story views on Instagram with organic reach.

To automatically enhance posts, you need to initially check your average engagement rate using the swipe-ups, likes, and comments. And then the total time it took for the content to gain Instagram engagement.

Let’s say here that more than 900 people in total like your Instagram posts, and it takes nearly two days to receive all those likes. 

By using this data, we can mention the amount of above-average likes previously auto promoting the posts.

Here is the best example, we will auto promote an image, carousel, or video image posts if it receives 1K or even more likes within 48 hours or less—the audience focusing and placement based on your business goals of every post.

2. Improving Instagram story Views:

Auto-promoting videos are as simple as promoting your posts. Yet, it should be done with a little different set of rules as Instagram auto-plays videos that help display a view count for an Instagram story that increases discoverability—meanwhile comparing the likes and comments. From my viewpoint, Instagram’s most essential metrics as it explains audiences to those who are watching your content.

Let’s say that our total video view count is nearly 3K plus views. Then we can make an auto boosting rule like this to receive an extraordinary outcome.

Instagram stories include videos, polls, images, and links that make them ideal for re-engaging audiences and pushing the traffic rate into the profile with massive Instagram story views. 

If we start to auto-promote an Instagram story, then begin a video story and gain a more average view of 500 for posts. 

Things To Remember:

Finally, you need to boost your Instagram posts that involve your present audiences. Moreover, you should be reminded to keep an eye on the text and images.

Be reminded of the Facebook advertising policies that you need to have some more leeways while posting on Instagram and Facebook. Yet once you publish your posts for promotion, it gets checked based on the guideline policies.

A SPECIAL GUIDE TO USING THE INSTAGRAM REELS AS YOUR MARKETING STRATERGY

To making importance to why people should consider using Instagram reels as your marketing strategy. The important factor that you should know about at the beginning is Facebook tried to acquire the famous social media network Snapchat in 2013 for three billion dollars. At the same time, Snapchat was popular extremely with younger audiences that are moving away from the biggest social media platform Facebook. Then Facebook surpassed the active daily users quickly because of the Instagram stories created.  Among Gen z app, Musical.ly became so popular a few years later. It allowed the users to record a video for about 15 to 60 seconds in either multiple shots or one-shot. The main videos on that app are lip-synching to the movie clips or music and dancing to the movie clips or music.  Facebook tried and failed again in 2016, acquiring Musical. Ly. a Chinese company instead of purchasing the app and renamed it TikTok. Have you noticed the pattern? Facebook has launched the Reels now.

INSTAGRAM REELS INTRODUCTION

The newest Instagram feature is Reels; Instagram lets people make and edit fifteen-second multiple video clips with various effects and various audio and some other creative features. People can share their Reels with your fans on your Instagram’smain feed and also make them available to each person through the Explorer feed of Instagram.   Reels receive a direct response to the popularity of TikTok, like Stories before it. Most downloads were generated by TikTok in the first quarter for any other social media application ever in a quarter. The growth of TikTok is accelerated by the older generations as they joined the Gen Z fans. Reels are not a standalone app, like Instagram stories; this is the more important thing that marketers should understand. Because the Reels has built into the core program of Instagram.  To encourage the use of Reels and ensure the success of the Reels the Instagram is going to rework their algorithms like IGTV and Stories. You will be familiar with Reels if you are familiar with TikTok. The public Reels are shown in the updated Explore feed On Instagram the Reels section and so  people are happy to buy Instagram Reels Likes. Based on who you follow, your Reels will be shown to the people. In the Explore page, the Reels have appeared like two times as large as Instagram posts like image posts and video posts. Like TikTok, you can choose the music for your videos from your Reels library.

EXPERTS TIPS FOR THE MARKETING ON INSTAGRAM FOR BEGINNERS

  • One of the fastly growing social media platforms is Instagram, and businesses and brands are waiting eagerly to encouraging engagement and establishing a presence on the social media network.  
  • Start to making high-quality photos, because if your Instagram feed is good only because of the photographs, so that pictures will make you create Instagram marketing for your brands and business more effectively. one of the great ways to compose the great photos and save your precious time on Instagram is to shoot square photos.Get Instagram impressions for getting more impressions for your pictures, and videos.  Many smartphones and digital cameras are having this shoot square photos in their settings. So it has become very easy to do. This will let you save your time on doing photo cropping and ensure that the elements which are essential in the pictures that would not be cropped out the later. Because inside on Instagram, shooting photos can be limited. So that you can use various apps for taking photos. 
  • Marketers should know about the most important thing and need to know how their Instagram account leads back to their websites by driving the traffic. The analytics tool of google can track the traffic accurately when the audience is visiting your site from your Instagram account on mobile. 
  • Experts tell you to use the exact customized link on the bio of your Instagram account; for monitoring the exact click rates, you can track how many clicks your link has gotten to your website links.  Instagram is very spontaneous and very fun for personal use. You have to calculate more with it if you want to use Instagram as a tool for marketing for your brands and business. Still, you can develop a huge Instagram presence if you are a one-man show or smaller business or smaller brand. 
  • Cross-promoting your brand whenever you can. For finding the user posts related to hashtags that are trending, you can now use the explore feature on Instagram to find posts by using hashtags, for example, such #FullMoon, #CanadaDay, #LoveWins. Include the above hashtags include those trending and famous hashtags to your business if they are relevant. If emojis making the right sense for the stratergy of your brand and business, use it. 
  • Getting followers on Instagram is very important for most of the business and brands. But in an overall funnel of marketing, it is only one step. One of the great tips for Instagram marketing is in addition to photos, add videos to mix up your strategy for posting.  More than three times, the inbound links are generated by video than written posts. The videos are very engaging, shareable, and are fun. Pay for the sponsored posts on large accounts on Instagram may help you to help a large audience with great exposure.  One person runs multiple Instagram accounts at many times that have thousands of fo followers on various topics like nutrition, fashion, sports, cars, fitness, health, and many more others. Follow people to finding the ideal demographics and one tat targets.

Four Tips To Grow Your Instagram Stories Strategy

These days everything is online, one of the most growing platforms is social media. In that social media platform, Instagram is the most trendy and more active user on this media. If you run a small business, use Instagram to promote your brand easily and to reach your goal quickly. Let us see the following ideas to grow your Instagram stories strategy and to achieve your goal.

Make Knowledgeable Content To Attract Followers

Instagram is the image and video sharing platform to reach your profile for all Instagrammer. Instagram provides more features to reach your goal. The effective feature is content, to reach your targeted audiences. Create a knowledgeable content related to your story or your profile. They will be useful for increasing views. Another feature is stickers. Stickers are connected to people emotionally. Here are a few stickers to use repeatedly.

Poll stickers. These are used to choose by posting the yes or no questions,

Question sticker. These are used to ask questions related to your story and get suggestions from their audience. 

Increase Your Story Reach

Instagram is the most growing visual platform to add more pictures and videos. At the same time, the hottest part of Instagram is stories. You have to set your profile as public, your stories find your targeted audience. Instagram stories help to find new peoples on your profile. Instagram stories appear on the top of your profile page. Suppose you see some post and then you want to share that story with your friend. Your friend views the story, likes it, comments on it, and shares another person on your story. This action is used to grow your Instagram followers and views. But if you have a private profile you have fewer followers, so you cannot reach your goal in a certain period. The best idea is buying  Instagram story views to increase the number of followers on your profile and increase your profile reach very quickly. Buy Instagram story views used to both business or personal Instagram accounts to get more followers.

Update Posts Everyday

Share some daily activities or updates on your Instagram stories. Use some unique background and create more hashtags to attract your followers on your Instagram stories. Sharing daily posts is very useful to get the attention of targeted audiences. This is one kind of method to increase the number of followers. 

Use Highlights To Get More New Followers

Use highlights feature to save your story on your profile page permanently. Every story is viewed 24 hours, after that they are automatically deleted or moved. Use the highlights feature to save your best and attractive stories used to your followers repeatedly see your post anytime on your account. Use the highlight feature to highlight your story that appears at the top of your profile. This is the best way to reach new followers on your profile. 

Use highlight features on your attractive stories, products, and frequently asked questions about your product or brand. This will help to increase your business profile and find the users’ needs.

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